Looking back few years, a typical Nigerian
would argue with you fervently about online shopping. He'll
tell you that the idea is not feasible. He cannot see how
Nigerians will trust each other with their financial details
online. He is suspicious of what the "419" fraudsters will
do with such information if they get hold of it. Can you
really blame him for his opinion?
have come a long way. Nigerians are adopting technology
rather quickly and are also embracing online shopping
against all odds. More and more Nigerians are shopping
online from the comfort of their homes and offices. Among
the factors influencing Nigerians online shopping behavious
are increased use of mobile devices, the Internet and social media platforms, rising numbers of young affluent Nigerians, changing lifestyle patterns for middle-class consumers, increased consumer awareness and host of other factors.
Government is beginning to see the opportunities that abound in e-commerce
in Nigeria and foreign investors are scrambling to get a
bite of the Nigerian e-commerce pie. In the next ten years
or so, e-Commerce will contribute significantly to economic
growth, job and wealth creation in Nigeria. The government
must put in place infrastructures to facilitate such growth.