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The internet has revolutionized the way shopping is perceived and conducted, particularly in developed countries. In developed countries, consumers now use computers and other internet-enabled devices to identify sellers, evaluate products compare prices, and shop online 24 hours a day. The traditional way of travelling through traffic to get to a brick and mortar store is fast becoming obsolete. And many retail stores without a great online presence are now struggling to survive.

The story is a bit different in developing countries like Nigeria. Even though more and more Nigerians are engaging in online shopping, the pace and rate of online shopping in Nigeria is slow despite the rising population of the Internet users. There are challenges to the adoption of online shopping in Nigeria’s retail industry. And we'll examine a few of them in this article.

The challenges include:

  • Cultural Barrier:

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